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• ISS Canary Wharf Squash Classic • 21st to 25th March 2011 • London •  

   

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ISS Canary Wharf Classic
gets Sponsorship Boost


The ISS Canary Wharf Classic, which will take place at the spectacular East Wintergarden in London, has received an early boost as Canary Wharf Group plc joins renowned facilities services management company, ISS, in partnering the event for another two years.

The Canary Wharf Classic has renewed its association with title sponsor ISS through to the 2011 tournament, whilst also extending its ongoing partnership with Canary Wharf Group plc who have confirmed use of the East Wintergarden venue for this duration. The event, which draws an affluent city audience, has proved to be an attractive proposition for companies looking to engage the corporate sector and following demand for sponsorship opportunities, has released additional partnership packages.

The tournament, run by events company Eventis and fronted by legendary squash player Peter Nicol MBE, has always been a popular sporting occasion in the City and, having enjoyed record early ticket sales, looks set to sell out once more. Interest in other available associations, which include the travel and hotel categories, has been equally promising and further underlines the event’s prestigious standing.

Eventis Director, Peter Nicol MBE, points to the ISS Canary Wharf Classic’s broad appeal as the foremost reason for the event’s continued success, saying, “With the tournament now moving into its seventh year, it has become a focal point both within the global squash calendar and as a unique event within one of the world’s top business centres. Canary Wharf’s accessibility allows corporate guests, the London public and core squash fans alike to enjoy East Wintergarden’s intimate yet electric atmosphere whilst the venue’s grandeur and the tournament’s pedigree attracts the world’s top players every year.”

Canary Wharf plc Arts and Events Manager, Lucie Moore, added, “We are very pleased to renew our association with the ISS Canary Wharf Classic and look forward to another event as successful as it has been in previous years.”

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